GTM Squared | GTM Architecture for Founders

The longer you wait to build the system, the more expensive it gets to fix.

Stalled pipeline, unpredictable revenue, salespeople who can't replicate what you do - these aren't bad luck. They're the symptoms of a missing GTM system. Most founders spend 6–12 months and millions of dollars figuring this out the hard way. You don't have to.

One Year lost on average due to a broken GTM system

$1–2M in runway burned before most founders fix it

2 Days to build the system that prevents it

Over the last two years I've worked inside more than 20 startups. I've seen the same GTM mistakes repeated over and over – and have had to step in to help fix them. GTM Squared is the distillation of those lessons into one operating system.

Meet Your Guide to B2B Sales & Revenue Architecture

Gilad Komorov

3x Chief Revenue Officer with over 20 years of experience building and scaling global revenue organizations at companies including LivePerson (IPO), Clarizen (acquired by Planview), Feedvisor, Lightico, and Granulate (acquired by Intel).

I've led teams from early revenue through $100M+ in ARR, across enterprise SaaS, AI, and infrastructure – navigating every stage from founder-led sales through full-scale GTM operations.

Over the past two years, I've worked hands-on as a GTM advisor to more than 20 startups in AI, cybersecurity, data, infrastructure, and enterprise SaaS, helping founders build scalable sales motions, implement sales methodologies, hire and structure revenue teams, and create the operational rigor needed to scale predictably.

I built this program after seeing the same GTM mistakes repeated across dozens of companies – and knowing that most of them are preventable.

GTM Architecture Sales Leadership Enterprise Sales Sales Methodologies MEDDPICC Revenue Operations Sales Process Design GTM Strategy AI Channel Sales Deep Tech Sales Cyber Sales Team Building

3x

CRO

$0→100M

ARR

23+

Years

The Program

What You'll Build Over Two (Half) Days

Eight focused sessions. Teaching, live exercises, and working sessions where you apply every framework directly to your company.

Day 1

Designing & Building the Revenue Machine

Session 1

The Revenue Machine – Architecture & GTM Design

The top 5 GTM mistakes founders make
The Founder as CRO – thinking and acting like a revenue leader
The mechanics and levers of the revenue machine
Defining the lead-to-customer lifecycle that is right for your business

Session 2

Sales Process Design & Methodology

Defining the right stages, exit criteria & buyer milestones
Cross-functional handoffs & SLAs – Marketing, SDR, AE, CS
Choosing the right deal qualification framework – BANT, SPICED, MEDDPICC

Session 3

Metrics, Forecasting & Decision Making

Leading vs. lagging indicators
Pipeline coverage, velocity & conversion metrics
Forecasting fundamentals
Building a dashboard your board will trust
How to diagnose what's really broken – pipeline, product, pricing, positioning, process, or leadership
The signals that tell you you're ready to scale

Session 4

The GTM Tech Stack – Building the Right Infrastructure at the Right Time

What to build first and what to defer – avoiding over-investment before you have process
The core stack every seed-Series A company needs: CRM, engagement, data, and analytics
How to evaluate tools without getting sold by vendors
When your stack is the problem vs. when your process is the problem
Common mistakes founders make when buying GTM tech too early

Day 2

Operating & Scaling the Revenue Machine

Session 1

Advancing Deals – Demos, Mutual Action Plans & POCs

Building the ultimate sales deck – structure, story, and impact
The DNA of a killer demo call
The Mutual Action Plan – controlling the momentum
How to lead winning POCs

Session 2

Leading a Revenue Team – The Operating Cadence

Leading effective pipeline reviews and forecast calls
Running strategic deal reviews that move opportunities forward
Daily, weekly & monthly operating rhythms
How to tell if your sales leader is performing or storytelling – detecting pipeline inflation, sandbagging, and conversion assumptions that don't hold up
The questions every founder should ask in a pipeline review to expose weak hygiene, stalled deals, and activity disguised as progress
Building a high-performance culture – how to motivate, hold accountable, and bring out the best in your revenue team

Session 3

Deal Structuring & Commercial Strategy – Maximizing Deal Value Without Killing Win Rates

Tiered pricing, volume models, and growth-based expansion structures
Multi-year agreements and renewal protection – building long-term commercial value into every deal
Structuring POCs and pilots commercially – and when to charge for them
Enterprise License Agreements (ELAs) and consumption commitments
Negotiating with procurement and legal – how to protect your terms, hold your price, and keep deals moving
Negotiating across markets – how deal culture, timelines, and expectations differ between US, EU, and APAC buyers

Session 4

Hiring & Org Design – Building Your GTM Team

Where to build your GTM team – Israel, US, or EU? The trade-offs that matter
How to hire AEs, SDRs, marketers & CS talent without making costly mistakes
When and how to hire your GTM executive team – VP Sales, VP Marketing, VP CS: VP or C-level?
Candidate evaluation frameworks & compensation structures that attract the right people
The first 90 day warning signs that tell you whether your US hire is building traction or burning runway

Practical Deliverables

Walk Out Ready to Execute

This isn't a course you watch and forget. You leave with a system you can implement Monday morning.

Build Your Revenue Operating System

Leave with a complete GTM operating system - architecture, process, team, and metrics - ready to run on Monday.

Build a Sales Process That Scales

A structured, stage-gated methodology your team can execute, you can coach to, and that works without you in every deal.

Close Bigger and Better Deals

The commercial frameworks to run better demos, structure larger deals, protect your margin, and close faster.

Hire the Right GTM Team & Leadership

Know exactly who to hire, when to hire them, where to build your team, and how to evaluate them - with scorecards and comp frameworks.

Forecast and Manage Your Pipeline with Confidence

A metrics framework, forecasting model, and operating cadence that keeps your team aligned and your board confident.

Choose the GTM Stack That Is Right for You

Know exactly which tools to invest in, which to defer, and how to avoid wasting budget on technology before you have process.

The Venue

A Quiet Setting
for an Intimate Cohort

The program takes place at a beautiful venue overlooking the Mediterranean in Herzliya. Chosen deliberately for its quiet atmosphere and inspiring surroundings – a place that allows founders to step away from the daily noise and focus on building the systems that drive growth.

Over two half-days, you'll work alongside a small group of fellow founders in a setting designed for deep thinking, practical learning, and candid conversations.

The Next Cohort

Reserve Your Spot

Villa Accadia, Herzliya – Mediterranean Waterfront

Sept 2026 Cohort

Day 1 Sept 9 · 9:00 – 13:30

Day 2 Sept 10 · 14:00 – 18:30 🌅 Optional · 18:30 – 19:30
Sunset mingling & drinks

Early Bird
Register by August 1

$3,450

$3,950

per participant · 8 sessions · frameworks and playbooks included

Questions?
Message on WhatsApp

Reserve Your Spot →

Up to 10 founders

What Founders Are Saying

Gilad's program gave us the clarity we were missing. We walked away with a real GTM architecture and a repeatable sales process that accelerated our pipeline and growth almost immediately.

Ariel Parnes Co-Founder & COO, Mitiga

We were scaling fast but still running on founder-led sales. Gilad gave us the frameworks and methodologies we needed to turn that into a structured, repeatable process. It was a turning point for our GTM maturity.

Yarden Gross CEO & Co-Founder, Orca AI

Gilad helped us lay the foundations we needed to grow. We went from founder-led sales to a scalable, sales-led motion with real structure behind it. That shift changed the trajectory of our business.

Roy Baharav CEO & Co-Founder, Hi Auto

Gilad introduced us to MEDDPICC and Mutual Action Plans -tools that completely changed how we run enterprise deals. Our sales execution became tighter, more disciplined, and far more predictable.

Nitzan Yudan CEO & Founder, Benivo