Next Cohort: July 26-27, 2026

Every Early-Stage Founder
Is a CRO.
It's Time to Do It Right.

Whether you know it or not, you're already running revenue.
Now it's time to build the system behind it.
GTM Squared is a two-day intensive workshop where founders and first-time revenue leaders learn how to architect a scalable
go-to-market engine — guided by a 3x CRO who has helped scale startups from $0 to $100M ARR.

Next Cohort: July 26-27, 2026
Villa Accadia, Herzliya
10 Participants Only
Reserve Your Spot → See the Program
Trusted by teams at
Lusha Cymulate Demostack Atera Orca AI Jifiti Mitiga HiAuto Bites Benivo PVML Lake FS Hear AI Spikerz NeuReality Tymely AI Vee Lusha Cymulate Demostack Atera Orca AI Jifiti Mitiga HiAuto Bites Benivo PVML Lake FS Hear AI Spikerz NeuReality Tymely AI Vee

Most startups don't fail because of product. They fail because they never build a repeatable GTM system.

Every month without a working go-to-market engine costs you burned runway, false pipeline, stalled deals, and lost time. Most founders don't realize they're building on a broken foundation until they've already lost 6–12 months and hundreds of thousands of dollars.

6–12 months lost on average before founders fix their GTM
$Millions in runway burned on a broken go-to-market engine
2 days to build the system that prevents it

Is This For You?

Built for Founders & Revenue Leaders in the Arena

This workshop is for people who are actively building and selling — not observers.

Early-stage founders (Seed to Series B) building their first commercial engine

Technical founders stepping into a commercial leadership role for the first time

First-time revenue leaders (VP Sales, Head of Sales) building a GTM motion from scratch

CEOs transitioning from founder-led sales to a structured, scalable revenue organization

If you know you need a real go-to-market system but aren't sure how to build one — this is for you.

Meet Your Guide to Revenue Architecture

Gilad Komorov

3x Chief Revenue Officer with over 20 years of experience building and scaling global revenue organizations at companies including LivePerson, Clarizen, Feedvisor, Lightico, and Intel-Granulate.

He has led teams from early revenue through tens of millions in ARR, across enterprise SaaS, cybersecurity, AI, and infrastructure — navigating every stage from founder-led sales through full-scale GTM operations.

Over the past two years, Gilad has worked hands-on as a GTM advisor to more than 20 startups, helping founders build scalable sales motions, implement sales methodologies, hire and structure revenue teams, and create the operational rigor needed to scale predictably.

This workshop is the result of seeing the same GTM mistakes repeated across dozens of companies — and knowing that most of them are preventable.

GTM Architecture Sales Leadership Enterprise Sales Sales Methodologies MEDDPICC Revenue Operations Sales Process Design GTM Strategy AI Channel Sales Deep Tech Sales Cyber Sales Team Building
Gilad Komorov
3x
CRO
$0→100M
ARR
23+
Years

The Program

What You'll Build Over Two Days

Six focused sessions. Teaching, live exercises, and working sessions where you apply every framework directly to your company.

Day 1

Revenue Architecture & Sales Execution

July 26 · 9:00 AM – 1:30 PM

Session 1

The Revenue Machine — Architecture & Process Design

  • Introduction to revenue and growth architecture
  • The lead-to-deal lifecycle
  • Sales process design — accountability from first touch to closed-won
  • Defining stages, exit criteria, and buyer milestones

Session 2

Sales Methodologies — Choosing & Operationalizing

  • BANT, SPICED, MEDDPICC, and Gap Selling overview
  • Matching methodology to your stage and ACV
  • Driving adoption without bureaucracy
  • Discovery fundamentals — uncovering real pain and urgency

Session 3

Advancing Deals — Demos, MAPs & POCs

  • The DNA of a killer demo
  • The Mutual Action Plan — controlling deal momentum
  • How to lead winning POCs
  • Converting POCs to paid

Session 4

Scaling Readiness & Cross-Functional Alignment

  • Handoffs between teams — and why most break
  • Feedback loops that actually work
  • The signals that tell you you're ready to scale
  • From founder-led sales to a delegatable motion

Day 2

Revenue Leadership & Scale

July 27 · 9:00 AM – 1:30 PM

Session 1

Leading a Revenue Team — The Operating Cadence

  • Pipeline reviews, deal reviews, and forecast calls
  • Coaching through deals without micromanaging
  • Leveraging AI for coaching at scale
  • The daily/weekly/monthly KPI rhythm

Session 2

The Revenue Dashboard — Metrics That Drive Decisions

  • Leading vs. lagging indicators
  • Pipeline health: coverage, velocity, conversion, aging
  • Forecasting fundamentals
  • Building a dashboard your board will trust

Session 3

Hiring & Org Design — Building the GTM Team

  • Hiring your first AE and VP Sales
  • Interview frameworks and scorecards
  • Compensation plan structures
  • Designing the right GTM org for your stage

Session 4

The GTM Tech Stack — Revenue Infrastructure

  • CRM selection and what actually matters
  • Sales engagement and coaching tools
  • Avoiding tool sprawl
  • Putting it all together — what to implement first

Practical Deliverables

Walk Out Ready to Execute

This isn't a course you watch and forget. You leave with a system you can implement Monday morning.

GTM Architecture

A tailored go-to-market architecture mapped to your company's stage, ACV, and market.

Sales Process

A structured, stage-gated sales process you can implement the day you get back to the office.

Frameworks & Templates

Discovery scripts, demo structures, pipeline dashboards, hiring scorecards, and KPI templates.

Hiring Plan

An org design and hiring roadmap for your next 12 months of GTM growth.

Revenue Dashboard

KPI structures and dashboard templates that give you real visibility into your business.

Practical Systems

Not theory slides. Everything you walk away with is designed to be implemented immediately.

Next Cohort

July 26–27, 2026

Villa Accadia, Herzliya — Mediterranean Waterfront

  • Two half-day sessions (9:00 AM – 1:30 PM)
  • 6 focused sessions across strategy, execution, leadership, and scale
  • Frameworks, templates, and tools you take home
  • In-person, interactive format with live exercises
  • Limited to 10 participants for maximum impact
  • Led by a 3x CRO with 23+ years of hands-on experience
$3,450
per participant
Register Now → or message on WhatsApp

Limited availability — 10 spots per cohort

What Founders Are Saying

Gilad's program gave us the clarity we were missing. We walked away with a real GTM architecture and a repeatable sales process that accelerated our pipeline and growth almost immediately.

Ariel Parnes Co-Founder & COO, Mitiga

We were scaling fast but still running on founder-led sales. Gilad gave us the frameworks and methodologies we needed to turn that into a structured, repeatable process. It was a turning point for our GTM maturity.

Yarden Gross CEO & Co-Founder, Orca AI

Gilad helped us lay the foundations we needed to grow. We went from founder-led sales to a scalable, sales-led motion with real structure behind it. That shift changed the trajectory of our business.

Roy Baharav CEO & Co-Founder, HiAuto

Gilad introduced us to MEDDPICC and Mutual Action Plans — tools that completely changed how we run enterprise deals. Our sales execution became tighter, more disciplined, and far more predictable.

Nitzan Yudan CEO & Founder, Benivo

Stop Guessing. Start Building.

Two days of intensive, practical GTM work that will change how you build and scale your revenue engine.

Reserve Your Spot →
July 26–27, 2026 Villa Accadia, Herzliya $3,450 10 spots only